On Ego, Its Subtle Disguises, and What Quietly Remains Beneath It
- Katya Zapolnova

- Jun 17
- 5 min read
Updated: Jun 22

Over the last month, I've been watching myself.
Not in a harsh, critical way — more like a curious observer sitting with a cup of tea, noticing patterns. And across many different situations, one thread kept surfacing.
I've started calling it ego play.
The conversation about ego seems to be everywhere these days. It's a popular subject in books, spiritual literature, podcasts, and late-night conversations. Teachers, psychologists, and gurus speak of transcending it, dissolving it, seeing through it.
For a while, I was fascinated by the idea too.
Could we actually transcend the ego? Could we arrive at a place where it no longer exists?
I've had moments where it felt possible — during meditation, in quiet contemplation — where something falls away. The inner noise softens. There is nothing left to prove. And for a brief moment, there is simply life itself, unfolding.
It is deeply liberating.
But then something interesting happens. The ego comes back.
At first, I interpreted this as failure. Hadn't I already seen through it? Shouldn't it be gone by now?
Lately, though, my perspective has shifted. Perhaps the goal was never to eliminate the ego at all. Perhaps the real invitation is simply to become aware of it.
And what I've discovered is that the ego is far more sophisticated than I once imagined. Not the obvious ego — the loud, arrogant version we tend to picture. I mean its subtler forms. Its quiet disguises.
More importantly: the ego is rarely trying to harm us. Most of the time, it is simply trying to protect us.
Three Disguises I've Noticed
The ego that wants to change the world
For a long time, I carried a deep desire to make a meaningful impact — to improve how people work, to pioneer new ideas, to help others see their limitations and move past them. These are things I genuinely care about.
There's nothing wrong with that aspiration. In many ways, it comes from a beautiful place.
But I began noticing something quieter beneath it.
A desire to matter. A desire to create significant impact. A desire to control an outcome.
And if I’m honest, there was grief in seeing that — because none of those desires were wrong. They came from something sincere in me. But somewhere along the way, they had become tied to an unspoken contract with life: If I reach enough people, I will have succeeded. If I don't, I will have failed.
The problem is that this way of relating to life almost guarantees future disappointment. My peace becomes dependent on an outcome that was never fully mine to control.
Something softened when I saw this clearly.
What if my role isn't to change the world? What if it's simply to be myself, to do what I genuinely love, to create and share and coach — and then allow others to be completely free? Free to resonate. Free not to.
There is something incredibly liberating about releasing that hidden contract. The pressure disappears. The presence that remains is much more generous — and, paradoxically, far more likely to make a real difference.
The ego that wants to be loved
I've also noticed something happening in my relationships.
When I sense interest from someone — romantic, professional, even just social — a small movement arises within me. A quiet impulse to add something to who I already am. To present myself in my "best" light.
If I'm wise enough, successful enough, spiritual enough, if I reveal this much but not that much — maybe I'll be chosen.
And if the connection doesn't develop, another version of the ego appears: They didn't deserve me anyway.
It is subtle. Almost embarrassing to admit. But it is there.
Both are protection. One guards against potential loss before it even happens. The other soothes the pain afterwards.
What I've discovered is that when that protection is dropped, something shifts. We stop performing and start being. There's no strategy, no subtle negotiation, no carefully managed version of ourselves on display.
What remains is authenticity — and I think this is what authenticity actually means. Not a curated presentation of our best qualities, but the unguarded self that appears when there is nothing left to protect.
And it turns out, that presence is magnetic — not in a romantic sense, but in the sense that it has no friction. It simply is.
The ego often becomes louder when we don't feel safe. It shows up exactly when something precious is at stake — love, connection, being chosen, being seen.
The ego that disguises itself as self-doubt
This one surprised me the most.
I was preparing for a roundtable discussion when I caught myself doing something familiar. I was already placing myself one step below everyone else in the room — questioning my expertise, assuming others knew more — before the conversation had even started.
Then I paused and asked myself: How could I possibly know the depth of other people's knowledge?
We walk into rooms having already assigned roles:
They are the experts. They are more legitimate. I am less experienced. I need to prepare more.
None of this is reality. It's a story.
And I began to wonder: what if self-doubt is just another face of the ego? What if diminishing ourselves also creates a kind of safety?
If everyone else is above me, at least I know my place. It removes the vulnerability of standing as an equal — which is actually a much more exposed position, because it means saying: I don't know everything. Neither do you. But my voice belongs in this room.
If I doubt myself enough, I don't have to fully commit. And if I don't fully commit, I cannot fully fail.
Maybe I'm not ready yet. Maybe I need one more qualification. Maybe I should wait a little longer.
The ego can be extraordinarily clever. Even self-doubt becomes a strategy to keep us safe from disappointment.
Seeing this changed my relationship with it entirely. I stopped trying to shrink myself into a safe, pre-approved size. I started speaking more freely — sharing perspectives I might have previously held back, taking up space I had quietly decided I didn't deserve. And again, it brought me back to that same thread: authenticity. Not as a value to aspire to, but as what naturally emerges when we stop using self-doubt as a shield.
What Remains
I stopped fighting the ego. I stopped trying to transcend it. I simply began observing it.
And in the act of observing — something else became available. All the additions fell away. No image to maintain, no story to tell, no version of myself to manage.
Only presence remained.
Not because it was extraordinary. Because it was true.
I don’t think the ego is the enemy anymore. It helps us function. It gives us a sense of self. It helps us choose, build, protect, belong. The problem begins when I mistake its stories for the whole truth of who I am.
The problem is not the ego itself. The problem is identification with it — mistaking its protective stories for who we actually are.
Life will keep activating these parts of us. Romantic interest, rejection, success, failure, being chosen, being overlooked. The ego will appear precisely where something meaningful is at stake.
But its grip loosens the moment we recognise what's happening.
We begin to smile at it.
Ah.
There you are again.
Perhaps this is the journey after all. Not becoming egoless. Not waging war against ourselves. But becoming increasingly skilled at noticing the countless subtle ways the ego tries to protect us — and gently returning to what remains underneath.
Again and again.
Maybe the journey is not the permanent absence of ego. Maybe it is the growing capacity to recognise it with compassion — and no longer mistake it for who we are.



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