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Journal


On Ego, Its Subtle Disguises, and What Quietly Remains Beneath It
Over the last month, I've been watching myself. Not in a harsh, critical way — more like a curious observer sitting with a cup of tea, noticing patterns. And across many different situations, one thread kept surfacing. I've started calling it ego play. The conversation about ego seems to be everywhere these days. It's a popular subject in books, spiritual literature, podcasts, and late-night conversations. Teachers, psychologists, and gurus speak of transcending it, dissolvin

Katya Zapolnova
Jun 175 min read


The Chase. Why we keep looking outside for something that lives within
There is a pattern I keep seeing in coaching conversations — and one I know intimately from my own life. People spend years chasing the next thing. The promotion. The relationship. The house. The luxury holiday. The recognition. The title. The version of life that finally whispers: then I'll feel complete. And when it arrives? There is excitement. Relief. Something expands, briefly. But it rarely lasts. Almost immediately, the mind moves again. Toward the next target. The nex

Katya Zapolnova
May 114 min read


As You Are
On authenticity, the masks we wear, and the quiet return to ourselves There is a certain quality we can all feel. It's not something we are taught to recognise. And yet, when it's there — it's unmistakable. We feel it in people who are fully themselves. Something about their presence is magnetic, almost weightless. And we feel it just as clearly when something is... slightly off. We might not always have the language for it, but somewhere inside, we know. We call it authentic

Katya Zapolnova
Apr 135 min read


Touching the Feminine
She has always been an elusive form to me. I didn’t truly know her intricate beauty and depth. I believe one can only come to know her through experience. I knew of the feminine qualities — softness, kindness, acceptance, sensitivity… But now they feel like garments, like something worn on the surface, after I have touched her true depth. She has all of this, and still, she is so much more. She is the deepest sea. She is the darkest cave. She is the highest mountain. She is d

Katya Zapolnova
Apr 91 min read


The Space of Not Knowing
A reflection on uncertainty, surrender, and allowing things to unfold I found myself reflecting on this recently, as this year has felt quite uncertain for me so far. I’ve been present to uncertainty in many areas of my life — from my coaching exam results, to personal relationships, and now the professional direction of my career. Looking back, I can see that uncertainty was something I used to try to resolve as quickly as possible. I couldn’t really be with it. Sit with it

Katya Zapolnova
Mar 243 min read


When the Shadow Speaks: How Hidden Patterns Shape Our Expression
For a long time, I believed that confidence comes mainly from experience. And in many ways, it does. Over the years of my professional career, I’ve spent a lot of time speaking in front of people. I’ve presented at conferences, stood on stage, and regularly share strategies with senior leaders and C-level executives. Communication is a central part of my work, and my ability to clearly articulate ideas and influence stakeholders has a direct impact on the outcomes I’m respons

Katya Zapolnova
Mar 94 min read
Reflections on consciousness, leadership, and the journey of becoming whole.
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